CLIENT: República Creativa
PROJECT: Branding and main collateral
DESCRIPTION: República Creativa was a project created in New York for advertising Latino students in Latin America and the US. The main purpose was to offer the students the chance to assist to different workshops organized by the most prestigious creatives and planners in different countries. For the branding we wanted to include an icon that could express thoughts and ideas – beyond the usual lightbulb – with a typeface that could remind us the Russian constructivism and the propaganda concept.