Instituto Pensar – Javeriana University

CLIENT: Javeriana University

PROJECT: Instituto Pensar  branding

DESCRIPTION: The Instituto Pensar is a social studies research center at the University. Even they’re catholic they wanted to give a fresh, modern, secular and abstract look. Our idea was to highlight the concept of socialization, contact, expansion and knowledge exchange through a very simple form that comes from the institute initial characters. The dot of the “i” and the “P” form a figure that resembles two bubbles keeping a balanced contact.